Welcome to our take on a great strategy, brand ambassadors. Many other companies use this concept to share product with their customer base in a personal way. Of course that is a goal of ours, but we are gathering a group of individuals that share our vision, enjoy life as much as we do, and we want to share their stories with you.
We want to showcase our Weekenders, bring people together, and show our customers all the different ways that you can live life. These people have taken life by the horns and paved their own paths. Whether it be overcoming struggles, reaching FEAT’s that they didn't think were possible, breaking new musical barriers, or just being straight awesome, they have 'made it'. They've made the life they dreamed of, or are working hard to get there.
The connections we make are real. We like to treat our business like a friendship. We will do whatever we can to make sure that our brand, and the Weekenders grow together. As we move forward, look out for limited edition lines based off of these influential individuals. Our creative designer will be working one-on-one with the Weekenders, coming up with designs that they dream up, and creating socks that their fans will fall head over heels in love with.
Keep an eye on the Weekender's page as our group expands. We are excited to see where this will take us.