Started in College → Now We're Here

We (Parker & Taylor) met in an Entreprenuership class at The Univeristy of Massachusetts in 2014. We had been working on different businesses when we noticed a trend of guys & girls starting to wear crazy, bright, fun socks.

The next day we hit campus, selling socks to college kids outside of the dining hall...we sold out in just 2 hours. That year, we went on to sell 20,000 pairs of FEAT socks out of our backpacks.

Fast forward through two rounds of angel funding, and we moved the company out to Los Angeles, California to chase our dreams of building the business further.

Today, we continue to focus on having fun everyday, making products we're proud of, and constant progress throughout the business. It's a work in progress but we're loving every second of it.

FEAT: The Brand

A few things we believe:

1. Life is too short to wear boring socks

2. Comfort is everything

3. Pineapple belongs on pizza

4. Everyday should be this fun

5. Happiness above all else

We hope you message us, tag us and carry on smiling.

-Parker & Taylor (Co-Founders)

The Product

For the first few years, FEAT only sold socks. After hundreds of thousands of customers joined the FEAT fam, together we decided to develop The Most Comfortable Hoodies Ever, the response was unreal.

Every product is made with the highest quality, longest lasting matrials & construction. In terms of design, we make everything a bit more fun. From the patterns on the socks, to the prints in the hoods we hope our products bring a little more fun to your everyday.